Social Media Marketing: A Strategic Approach is one of the best social media marketing books for beginners. This textbook provides a solid foundation for amateurs, including a brief history of the medium, definitions and terms, and main points of key concepts. The layout is easy to scan, and the pages include graphs, figures, bulleted lists, and statistics. Social Media Marketing: A Strategic Approach covers the gamut of topics from basic goals and rules of engagement to monito...
Social Media Marketing: A Strategic Approach is one of the best social media marketing books for beginners. This textbook provides a solid foundation for amateurs, including a brief history of the medium, definitions and terms, and main points of key concepts. The layout is easy to scan, and the pages include graphs, figures, bulleted lists, and statistics. Social Media Marketing: A Strategic Approach covers the gamut of topics from basic goals and rules of engagement to monitoring and planning. The book also explores how to tie social media marketing in with other forms of digital marketing such as video streaming, discussion and news sites, and mobile marketing.
Notable Quote: “In some instances, social media can have a powerful impact in an industry or on a situation where it seems unlikely to be useful. In addition, it will probably take time for the full impact of SMM to be felt.”
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