Digital Trust provides an overview of how e-SMEs can use social media platforms to conduct their own research into increasing trust and engagement, with the positives and negatives highlighted for specific industry considerations. For enterprises that rely on e-commerce, engaging customers and building brand trust is vital for driving sales and achieving long-term success. Trust plays a critical part during the online shopping process and is a key precursor for consumer patronag...
Digital Trust provides an overview of how e-SMEs can use social media platforms to conduct their own research into increasing trust and engagement, with the positives and negatives highlighted for specific industry considerations. For enterprises that rely on e-commerce, engaging customers and building brand trust is vital for driving sales and achieving long-term success. Trust plays a critical part during the online shopping process and is a key precursor for consumer patronage, and social media can provide the ideal environment for SMEs to gain customer trust as part of their online operations.
This book covers the challenges that e-SME branding is currently facing in the rise of digital and social media platforms, which facilitate and enable greater transparency, consumer empowerment and online
Welcome to Tanto Cyber - Cybersecurity & IT Solutions! 🚀
To access all the features and facilities we provide, please log in first using your account.
By using TantoCyber.com, you agree to comply with the applicable rules for the safety and convenience of everyone.
Thank you for being part of our community! 🔒✨
Tanto Cyber: A platform sharing free eBooks & tech insights, focusing on cybersecurity and knowledge.
