New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their business...

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Er...

Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate pr...

Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter...

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product rese...

As artificial intelligence (AI) and machine learning technology continue to develop and find new applications, advances in this field have generally been focused on the development of isolated software data...

How to use the Design Thinking Tools

A practical guide to make innovation happen

The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking...

• Develop your unique design thinking mindset
• Build a creative toolbox that inspires new ideas
• Examine how design thinking applies across industries
• Challenge y...