The End of Marketing is a manifesto for modern marketing. The book shows how to leverage social networks to promote a brand and message. Carlos Gil outlines the approaches that work best on specific platforms like LinkedIn and Facebook and prescribes best practices for social media in general. The book provides readers with a toolkit to hack growth and increase engagement, with techniques like monitoring mentions, tracking content performance, mapping out messaging, and creating a strate...
The End of Marketing is a manifesto for modern marketing. The book shows how to leverage social networks to promote a brand and message. Carlos Gil outlines the approaches that work best on specific platforms like LinkedIn and Facebook and prescribes best practices for social media in general. The book provides readers with a toolkit to hack growth and increase engagement, with techniques like monitoring mentions, tracking content performance, mapping out messaging, and creating a strategy.
The overarching message of the guide is to be authentic and original, and to post content that creates value for the audience. The End of Marketing shows how social media can be an opportunity to humanize your brand, communicate directly with customers, and connect meaningfully with your target audience.
Notable Quote: “The reason why many people and brands fail fast on social media is because despite doing ‘all of the right things’ (ie, posting daily across multiple social networks, creating visually pleasing content, etc), nobody’s paying attention to them, or if some are, they aren’t being engaged in a meaningful dialogue or relationship by the brand.”
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